It all started in 1982

After starting out with only two sewing machines in his house on
the North Shore in 1982, Ed D’Ascoli opened the first Xcel
retail/manufacturing shop on Kam Highway in Haleiwa.

The brand has always focused on purpose-driven development and
functional design.

Leaning on the professional talent of those around him, as well as his
personal experiences in his cold hometown water of New Jersey,
Ed understood that a surfer’s equipment is vital to performing at
the highest levels in all conditions.

That notion has driven every aspect of the Xcel brand to this day.

XCEL Premium Wetsuits

We make wetsuits for all water temperatures and conditions from Hawaii to the Arctic Circle. Patented Celliant technology helps XCEL offer a unique unrivalled performance over its competition. Maybe this is why XCEL is a Three-time Wetsuit Of The Year winner.

We are a wetsuit and surf hard goods company first and foremost

R&D is a crucial aspect of product success as well as one of the cornerstones of XCEL’s positioning in the marketplace. We do not have the distractions of having to play to the fashion or soft goods segments of the marketplace. Each of our products is designed in the US out of our factory in Hawaii. The products undergo test after test to ensure the most competitive fit and performance standards. With this dedication to category driving our business, we have a competitive advantage with access to technologies and materials. There are no gimmicks. Every inch of the product serves a purpose. It is with that confidence that we instil trust and reliability with our ambassadors, partners and most importantly customers.