WE MAKE WETSUITS
Ed D’Ascoli founded Xcel in 1982, working from the bedroom of his Sunset Beach house. D’Ascoli found no shortage of inspiration from the world-class performances on display at his doorstep; and the opportunity to create and to connect high-performance products with the athletes who demanded them was irresistible. Xcel’s passionate focus on product development would become the defining characteristic of the brand.
Developing wetsuits in Hawaii came naturally to D’Ascoli, having grown up surfing New Jersey’s chilly Atlantic coasts. While temperate Hawaii waters rarely call for any more than 2mm neoprene, Sunset Beach and other North Shore breaks are incredibly challenging and demand world-class products for maximum performance.
Drawing upon his enthusiasm and experience helping establish Victory Wetsuits (Japan) as an international brand, D’Ascoli quickly laid the foundations of a core wetsuit company that would revolutionise the industry and push the cutting edge of material and design development.
After penetrating the surfing market, Xcel rode its rapid growth into expanding its offerings and found wider audiences across the ocean. Today, surf, dive, UV protection, paddle, and wake combine to form the core of Xcel’s brand appeal. In 1990, D’Ascoli moved Xcel from Sunset Beach into its present headquarters in Haleiwa. Soon after, to better service Xcel retailers on the mainland, the brand opened a warehouse in California. This West Coast location facilitated Xcel’s entry into the recreational diving market. Using successful features and vast product knowledge of its successful surf and military wetsuits, Xcel quickly raised the bar for dive wetsuit design.
Xcel’s reputation for exceptional product quality is a clear result of an unwavering dedication to research, development, and design innovation. With tropical to cold-water products for men, women, and youth, the brand stresses performance: maximum stretch and durability, sealed-seam construction, and a fit that feels custom-made every time.
Xcel has been voted Surf Industry Manufacturer’s Association (SIMA) “Wetsuit of the Year” by its industry peers four times (2007, 2008, 2010 and 2017).
XCEL Europe has been managed and distributed by Daniel Surf Ltd for over 15 years, a family-run, surf distribution company based in Plymouth, UK established by ex-British surf champion Steve Daniel. Read more @danielsurf.com
neoprene, can now be pyrolyzed from scrap rubber
tires.This significantly reduces energy consumption
and cuts CO2 emission by 200g per wetsuit.
eliminating harmful, volatile organic compounds (VOCs).
in our neoprene, reducing dependence on petroleum and the harmful practice
of processing it.
produce colored yarns without the dyeing process. This saves tremendous
amounts of water while reducing energy consumption and water pollution.
into qualified production, thus minimising the waste that
goes to landfills.
from recycled plastic bottles. This helps reduce waste and material
consumption at the same time.
the polycyclic aromatic hydrocarbon (PAHs) substances.
operation, XCEL constantly strives to minimise
our environmental impact.
our environmental impact.
processed petrochemicals in our neoprene,
reducing dependence on petroleum and the
harmful practice of processing it.
from scrap rubber tires.This significantly reduces energy consumption and
cuts CO2 emission by 200g per wetsuit.
water-based glue, eliminating harmful, volatile
organic compounds (VOCs).
plastic solution to produce colored yarns without
the dyeing process. This saves tremendous amounts
of water while reducing energy consumption and
water pollution.
as possible, turning it into qualified production,
thus minimizing the waste that goes to landfills.
with polyester yarns made from recycled plastic
bottles. This helps reduce waste and material
consumption at the same time.
eliminate nearly all of the polycyclic aromatic
hydrocarbon (PAHs) substances.